论文部分内容阅读
2014年在第一财经、宁夏卫视、香港Nowtv和新加坡Starhub同步播出的《创客星球》是全国首档原创电视众筹节目。第二季的《创客星球》也于2015年7月19日在深圳卫视和第一财经成功上演并于11月份落下帷幕,与此同时,第三季的《创客星球》正式启动。这是国内“众筹+电视”模式的首次尝试,也是在媒体融合这样的大背景下,传统电视媒体探索与践行众筹T2O模式的新尝试。而第二季最大的特色便是节目本身在众筹平台众筹节目经费。本文主要以《创客星球》为例,研究“众筹+电视”模式的运作存在的问题,以及给传统电视媒体带来的启示等问题。
In 2014, “Maker’s Planet”, which was broadcast simultaneously by CBN, Ningxia Satellite TV, Hong Kong Nowtv and Singapore Starhub, was the nation’s first original television crowdfunding program. The second quarter of “Maker Earth” was also successfully staged in Shenzhen TV and No. 1 Finance on July 19, 2015 and ended in November, meanwhile, the third quarter of “Maker Planet” was launched. This is the first attempt of a “crowdfunding + TV” model in China. It is also a new attempt of the traditional television media to explore and practice the crowdfunding T2O model under the background of media convergence. The second quarter is the biggest feature of the program itself in crowdfunding platform crowdfunding program funding. This paper focuses on the “Maker Earth” as an example to study the problems existing in the operation of the “crowdfunding + TV” model and the implications for the traditional television media.