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时下,作为一种新兴的消费理念,融合消费开始步入大众生活。比如买电器,从电视机、冰箱、洗衣机到微波炉,人们都喜欢在同一商家选择同一品牌下的产品。这样,一方面消费起来比较放心,消费者可以购买到自己关注和信赖的商品,统一的售后服务也更让消费者省心;另一方面更加实惠,因为组合消费商家都会提供一定程度的优惠政策。同样,随着通信技术的发展,日渐丰富的通信手段和多元化的通信消费需求,也使得融合的通信消费成为当前的一种趋势。从2008年起,在中国电信甘肃公司(以下简称甘肃电信)的经营战略中,“融合经营”俨然成为最关键、最受关注的词汇。从当前的通信服务结构和市场消费情况来看,融合经营模式不仅有助于通信企业自身发展,而且让消费者真正从中得到了实惠。
Now, as a new concept of consumption, integration of consumption began to enter the public life. Such as buying electrical appliances, from television sets, refrigerators, washing machines to microwave ovens, people like to choose the same brand in the same business under the product. In this way, on the one hand spending more assured, consumers can buy their attention and trust of goods, unified service also allows consumers more peace of mind; the other hand more affordable, because the combination of consumer businesses will provide a degree of preferential policies . Similarly, with the development of communication technology, increasingly rich communication means and diversified demand for communication consumption also make converged communication consumption become a current trend. Since 2008, in the business strategy of China Telecom Gansu (hereinafter referred to as Gansu Telecom), “integration” has become the key and most talked-about term. From the current structure of communications services and market consumption, the integrated business model not only contributes to the development of telecommunications enterprises, but also enables consumers to really benefit from it.