根据马斯洛需求层次理论,人的需求从低到高分别为:生理上的需求,安全上的需求,情感和归属的需求,尊重的需求,自我实现的需求。产品的个性化设计满足的是高层次上的需求,包含了尊重的需求、自我实现的需求,对于吸引用户来说是有很大的意义的,本文意在探究设计师在设计一款产品时需要给用户留下的“自由发挥的个性空间”的尺度问题。从我们最常见的手机说起,就算苹果公司每年都要生产无数的手机 According to Maslow’s theory of hierarchy of needs, people’s needs from low to high are as follows: physiological demand, security demand, emotional and attribution needs, respect needs, self-actualization needs. Personalized product design to meet the high-level needs, including the needs of respect, self-actualization needs, to attract users is of great significance, this article is intended to explore the designer in the design of a product Need to give the user the “free play of personality space ” scale problem. Speaking from our most common mobile phone, even if Apple Corporation every year to produce numerous mobile phones