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IT行业是一个充满活力、前景无限的行业;也是智力密集、发展迅速、竞争异常激烈的行业。在由WINTEL主导市场趋势及电脑科技迅速发展的今天,国内外绝大多数IT厂商都以“向后一体化”作为拓展自己的生存空间的战略思维,谋求在产品制造、应用开发、市场营销、客户服务和系统集成等某一领域首先突破,做精做大,继而纵横扩张,综合发展。对此,每个企业都有自己的解决方案。我们的总体思路是:充分借助TCL和GVC的强大资源,挖掘和拓展自己的市场基础,贴近市场、贴近渠道、贴近用户。实施向后一体化战略,通过有序竞争和互利合作,首先从一点突破,为我们的渠道和用户提供功能丰富、品质优良、价格实惠、服务满意的潮流产品和整体解决方案,同时,将“为顾客创造价值,为员工创造机会,为社会创造效益”的企业理念转化为“让顾客放心买,让经销商放心卖,服务和市场支持我们做”的服务营销行动,与代理商/经销商/用户建立长期的利益共同体关系,以此推动企业的快速、健康成长,让各方在TCL致福电脑公司的成长中不断得到更多的利益。我们的战略目标是:
The IT industry is a dynamic and promising industry; it is also an industry with high intelligence, rapid growth and fierce competition. In the market dominated by WINTEL and the rapid development of computer science and technology today, the vast majority of domestic and foreign IT vendors are “backward integration” as a strategic thinking to expand their living space, to seek in product manufacturing, application development, marketing, Customer service and system integration in some areas such as the first breakthrough, so refined, then vertical and horizontal expansion, comprehensive development. In this regard, each business has its own solution. Our general idea is: make full use of TCL and GVC’s strong resources to tap and expand their market base, close to the market, close to the channel, close to the user. The implementation of backward integration strategy, through orderly competition and mutually beneficial cooperation, the first breakthrough from a little for our channels and users with feature-rich, high quality, affordable, service-oriented trend products and overall solutions, at the same time, the “ For the customer to create value for employees to create opportunities for the community to create benefits ”business philosophy into“ let the customer be assured to buy, so dealers assured selling, service and market support us to do ”service marketing activities, and agents / distributors / Users to establish long-term community relations of interest in order to promote the rapid and healthy growth of enterprises so that all parties in the growth of TCL-blessed computer companies continue to receive more benefits. Our strategic goal is: