论文部分内容阅读
【目的】对学术期刊微信传播效果影响因素的显著性进行分析并找出影响因素内各水平对微信传播的差异性,以期指导学术期刊微信平台良性运作。【方法】采用描述分析、方差分析、多元线性回归分析对学术期刊微信传播效果影响因素进行大样本定量分析。【结果】微信内容的发布时间、发布次序、发布类型均对传播效果有显著影响,且影响因素内各水平存在显著差异。发布时间上夜晚发布对传播效果的影响最显著;发布位置越靠后传播效果越差;新媒体编辑形式发布的原创内容传播效果最好,其次是转载内容。【结论】学术期刊微信公众平台在发布内容时应关注发布时机、发布位置及文章发布类型。
【Objective】 The purpose of this study is to analyze the significance of influencing factors of WeChat spread in academic journals and to find out the differences in the spread of WeChat at all levels within the influencing factors so as to guide the healthy operation of WeChat platform of academic journals. [Methods] The descriptive analysis, variance analysis and multivariate linear regression analysis were used to quantitatively analyze the influencing factors of WeChat spread in academic journals. 【Results】 WeChat content release time, release order, release types have a significant impact on the transmission effect, and there are significant differences among the factors within the factors. The effect of the release on the night of the release of the most significant impact on the spread of the effect; spread more posterior release the worse; new media content published in the form of editing the best dissemination of results, followed by the reproduced content. 【Conclusion】 The academic periodical WeChat public platform should pay attention to the release timing, release position and article release type when releasing the content.