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城市游憩意象评价研究对城市游憩规划设计有重要意义。以主城区居民游憩印象调查问卷为第一手资料,采用结构法与非结构法相结合的方法对南昌市游憩意象评价进行实证研究,结果表明:居民对南昌市游憩意象的总体评价一般,具有正向和负向两个层面的意象评价内容;英雄城和生态城是南昌市最具吸引力和竞争力的评价性游憩意象,“自然生态环境”和“历史文化特色”是南昌市游憩意象评价的两大核心因子。通过单因素方差分析法进一步揭示,南昌市游憩意象评价受到居民的性别、居住时间和居住地等不同因素的影响而呈现出一定的差异。
Research on the evaluation of urban recreation image is of great significance to the planning and design of urban recreation. Taking the questionnaire of residents’ recreational impression in the main urban area as the first-hand information, this paper uses the combination of structural and non-structural methods to make an empirical study on the evaluation of the recreational image in Nanchang. The results show that residents have a general evaluation of the recreational image in Nanchang, And the negative aspects of the image evaluation content; hero city and eco-city is the most attractive and competitive evaluation of recreational image of Nanchang, “natural ecological environment ” and “historical and cultural characteristics ” is Nanchang City Recreation Image Evaluation of the two core factors. Through the one-way analysis of variance, we further revealed that the evaluation of the recreational image in Nanchang shows some differences due to the influence of different factors such as the gender, residence time and place of residence.