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早在2002年,伴随着全国营销网络的成熟,上海金伯利钻石的5秒标版广告悄然出现在央视的荧屏上。而在兔年春节这个如同钻石一样珍贵的时刻,金伯利钻石购买了央视春晚套装、电视剧贴片等资源,推出15秒“雪莲花向着云端盛放,稀有而珍贵,因爱而来”的拜年广告特别篇。
As early as 2002, with the maturity of the national marketing network, 5-second standard advertisement of Shanghai Kimberley Diamond quietly appeared on the screen of CCTV. In the Spring Festival this year, as precious as the moment of the diamond, Kimberley Diamond bought CCTV Spring Festival Evening Set, TV series patches and other resources, the introduction of 15 seconds “snow lotus toward the clouds in full bloom, rare and precious, because of love ” New Year ad special.