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作者日前调研了解到:1、“厦工”品牌价值40亿,具品牌优势。2、市场占有率国内第一。其中“厦工型”ZL50装载机,占据了国内同类产品60%的市场份额。3、独特的厦工模式以经济利益为纽带,合理配置社会资源。4、公司研发实力居国内领先,产品品质可靠。厦工装载机是国内登上南极的唯一装载机品牌。在极地严寒极端恶劣工况下,厦工产品优良品质得到了充分体现。
The author recently learned that: 1, “Ha workers” brand value of 4 billion, with brand advantages. 2, the market share of the first. Among them, “Ha Gong-type” ZL50 loader, occupy 60% of the domestic market share of similar products. 3, a unique pattern of building workers to economic interests as a link, rational allocation of social resources. 4, the company ranks the leading domestic R & D strength, product quality and reliable. Xiaogong loader is the only domestic brand loader mounted Antarctica. In extreme extreme cold polar conditions, the excellent quality of Xiamen Engineering Products has been fully reflected.