我国出版业正面临着新的市场环境———新媒体环境。以互联网技术为主导的第四媒体、以移动技术为主导的第五媒体,正以不可阻挡之势闯进我们的工作、学习和生活。它们对出版业编、印、发各个环节都带来了冲击,产生了重大影响。本文仅就科普出版在新媒体环境下,将呈现出怎样的发 China’s publishing industry is facing a new market environment --- new media environment. The fourth media, led by Internet technology, and the fifth media, led by mobile technology, are breaking into our work, study and life with an irresistible force. They have had an impact on all aspects of the publishing industry, printing and distribution and have had a significant impact. This article only on science publishing in the new media environment, will show what kind of hair