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美国是世界上食品工业高度发达的国家,食品工业产值约占工业总产值的18％左右。中国食品要进军美国市场,必须根据美国市场的特点,采取相应的策略。 改进包装装潢 美国消费者在超级市场上选购食品,一般首先选包装精美的产品,“第一印象”效应非凡。而目前中国已进入或准备进入美国市场的食品,包装普遍不够精美,有的还相当简陋。向美国出口的农副产品原料
The United States is a highly developed country in the food industry in the world. The output value of the food industry accounts for about 18% of the total industrial output value. To enter the US market, Chinese food must adopt appropriate strategies based on the characteristics of the US market. Improve packaging and decoration American consumers buy foods in supermarkets, generally first choose the products with exquisite packaging, “First impression” effect is extraordinary. At present, China has entered or is preparing to enter the US market. The packaging is generally not beautiful enough, and some are still quite crude. Export of agricultural raw materials to the United States