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超级企业家戈伊苏艾塔去世1997年10月18日,美国可口可乐公司董事长罗伯托·戈伊苏艾塔去世,终年65岁。这位富有传奇色彩的超级企业家在其就任可口可乐公司“首席执政官”的16年中,创造了令人眩目的奇迹,将可口可乐的股票市值由43亿美元提升至1470亿美元,收益由48亿美元提升到185亿美元,净收益由5亿美元提高到35亿美元,其相应的资产收益率亦由20%升至60%(以上数据均分别为1981年和1997年资料)。如
The death of Super Entrepreneur Goizueita On October 18, 1997, Roberto Goisueita, chairman of the Coca-Cola Company of the United States, died and was 65 years old. The legendary super entrepreneur created a dazzling miracle in his 16 years as the Coca-Cola company’s “chief commander”, raising the market value of Coca-Cola from $4.3 billion to $147 billion. From US$4.8 billion to US$18.5 billion, net income increased from US$500 million to US$3.5 billion, and its corresponding return on assets increased from 20% to 60% (the above figures are for 1981 and 1997 respectively). Such as