从体育旅游产品开发的产品特征为依据,对影响体育旅游产品开发的影响因素进行深入的分析,发现体育旅游产品的开发应以体育旅游消费档次为依据,以最大限度地满足旅游者的需求为标准;不同社会阶层的消费者的所选择的体育旅游产品存在差异,对于某些体育旅游产品,消费档次提供了一种合适的细分依据,为其市场营销战略的制定打下了基础。 Based on the product characteristics of sports tourism product development, the paper analyzes the influencing factors of sports tourism product development and finds that the development of sports tourism product should be based on the consumption level of sports tourism, in order to satisfy the demand of tourists Standard; different social classes of consumers choose sports tourism products are different, for some sports tourism products, consumer grade provides a suitable basis for the breakdown of its marketing strategy laid the foundation for development.