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电视剧从市场的角度看,观众是最终消费者,制作公司通过电视台向观众供应能够满足他们娱乐需求的产品。但因为产品的特殊性,最终能否进入流通受制于主管部门的审核和电视台的选择,而观众只能通过挂一漏万的收视率来对这种供应表达意见。观众是记得的时候被提及被利用的弱势群体。健康的电视剧产业核心应该是受众,观众免费看电视,支付电况成本的是广告主,广告主又通过让观众看广告来获得营收上的回报。观众与广告主是整个电视产业存在的基础。电视剧的博弈在广电总局的规制下,在电视台与电视剧制作方之间展开。棋盘由观众与广告
From the perspective of the market, viewers are the ultimate consumers, and production companies supply the audience with products that satisfy their entertainment needs through television. However, because of the particularity of the products, the ultimate access to circulation is subject to the examination and selection by the competent authorities and the audience can only express their opinions on the supply through a series of ratings. The audience is mentioned when it comes to being exploited by disadvantaged groups. Healthy TV drama industry should be the core audience, viewers watch TV for free, to pay the cost of electricity is advertisers, advertisers and the audience by advertising to get the revenue to return. Audiences and advertisers are the foundation of the entire television industry. The game’s game in the SARFT regulation, between the TV station and the TV producer to start. Board by the audience and advertisement