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当下电影工业正在历经着巨变:有着百年历史的胶片电影正在走向衰亡,电影新技术融合衍生出的全媒体时代正在到来。数字化的转型、新媒体的融合,无疑为中国电影的发展寻求到广阔的空间。全媒体时代的到来,使传统意义上的电影正在渗透到新的媒介表达中,形成跨界的影像。而多样化的播放平台又使得影像在不同媒介之间传播,逐步拓展着传统电影的原有范畴,构建着全新的电影概念。
The current film industry is undergoing a tremendous change: a century-old film and movie are declining and the era of all-media derived from the integration of new film technologies is coming. Digital transformation, the integration of new media, no doubt for the development of Chinese movies to seek a broad space. With the advent of the all-media era, traditional films are being infiltrated into new media expressions to form trans-boundary images. The diversified playing platform in turn makes the image spread in different media, and gradually expand the original category of traditional film, to build a new movie concept.