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我国的商业地产发展蓬勃。近年来不论在一线、二线甚至在那些不具备足够条件大量发展大型综合商业项目的三四线城市,均出现大量的城市综合体或是大型购物中心。鉴于商业地产项目在市场上的大量供应,加上很多开发商也是刚刚从住宅开发转型到商业地产领域,以致在项目规划设计、策划、招商、运营等各方面都要面对不少困难与挑战,而在现时商业地产市场上出现大量同质化竞
China’s commercial real estate development is booming. In recent years, large numbers of urban complexes or shopping malls have emerged in both the first-tier and second-tier cities and even in third- and fourth-tier cities that do not have sufficient conditions for the large-scale development of large-scale integrated commercial projects. In view of the large supply of commercial real estate projects in the market and the fact that many developers have just moved from residential development to commercial real estate, they have to face many difficulties and challenges in project planning and design, planning, investment promotion and operation. , While there is a lot of homogenization in the current commercial real estate market