“商品畅销的诀窍在于商品的印象。”包装既是对产品的外在保护,更是一种营销策略,包装设计的好坏往往会影响到该产品的广告宣传效应,成为产品开拓市场的重要影响因素之一。饼干产品的包装设计策略是一个非常逻辑化的促销创意过程。因此,研究包装的设计及营销,对于提升饼干产品的市场竞争力具有重要的意义。 “The best-selling product is the impression of the product. ” Packaging is not only the external protection of the product, but also a marketing strategy, packaging design will often affect the quality of the product’s advertising, product development market One of the important influencing factors. Biscuit product packaging design strategy is a very logical promotional ideas process. Therefore, the study of packaging design and marketing, to enhance the market competitiveness of biscuits products is of great significance.