有一位客户曾经说:建筑物会随着年月失色而变成颓垣败瓦/机器会老化/人会死/长生只有品牌……可口可乐、柯达、高露洁这些举世知名的品牌都超过一百岁……关于品牌的种种……竞争优势在于创建品牌产品的优势是否可以在功能之上?我们知道产品越来越同质化,即产品与产品之间功能上的分别越来越小,一个新产品,今天可能有优势,但是二十年后就没有了,所以单靠功能不会产生品牌。我不相信会有哪一种产品凭借功能上的优势占领市场。当然,如果你的产品不好就更不用说了。产品是 One customer once said that buildings will become bleak and decadent as the years go on. The machines will age / people will die / the only brand of longevity ... Coca-Cola, Kodak, Colgate These world famous brands are over a hundred years old ... about the brand ... the competitive advantage is that the advantages of creating branded products can function in? We know that the product is more and more homogeneous, that is, the functional difference between products and products smaller and smaller, a new Products, may have advantages today, but no more than two decades later, so the function alone will not produce a brand. I do not believe there is a product that will dominate the market with its functional advantages. Of course, not to mention if your product is not good. Product is