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从我国博物馆的数字化运营现状出发,对数字时代我国博物馆的转型要素进行了分析,在归纳梳理国内外数字博物馆成功运营案例的基础上,提出了数字时代我国博物馆的创新运营路径。研究表明:在数字化背景下,我国传统博物馆迫切需要转型的要素有藏品、展览、文化资源等,关注体验性,进行全产业链布局、实施品牌大众化的建设、融合虚拟现实技术、打造智慧博物馆是我国传统博物馆创新运营的转型之路。
Based on the current status of digital operation of museums in our country, this paper analyzes the transformation factors of Chinese museums in the digital era. Based on the successful operation of digital museums both at home and abroad, this paper proposes the innovation and operation path of museums in the digital age. The research shows that under the background of digitalization, the traditional museum in our country urgently needs the elements of transition such as collections, exhibitions and cultural resources, focusing on the experiential nature, carrying out the layout of the whole industry chain, implementing the construction of brand popularity, integrating the virtual reality technology and building the Wisdom Museum The Transformation Road of Innovation and Operation of China’s Traditional Museums.