主流媒体要做好新闻宣传工作,坚持正确导向是前提和根本,提高舆论引导能力是核心和关键。而加强和改进主题报道,是主流媒体提高舆论引导力的重要途径。需要指出的是,主题报道并非必须一味说好,实践证明,开展建设性的舆论监督,也就是说既紧贴中心工作,又反映民众期盼,直面现实问题,并最终推动问题解决的报道,在提升主流媒体舆论引导力上效果更为显著。作为准互动媒体的主流电视媒 Mainstream media should do a good job in press and publicity, insisting that the correct orientation is the premise and the foundation, and enhancing the guidance capability of media are the core and the key. Strengthening and improving keynote coverage is an important way for the mainstream media to improve the guiding force of public opinion. What needs to be pointed out is that the thematic reports do not have to be said blindly. Practice has proved that conducting constructive public opinion supervision means that they not only closely follow the central task, but also reflect the people’s expectations, the real problems, and finally the promotion of problem solving reports. In promoting the media coverage of the mainstream media effect is more pronounced. As the mainstream media of quasi-interactive media