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2012年7月19日,中国互联网络信息中心(CNNIC)发布了《第30次中国互联网络发展状况统计报告》。至2012年6月底,中国网民使用微博的比例已经过半。其中,微博在手机端的增长幅度仍然明显,手机微博用户数量由2011年底的1.37亿增至1.70亿,增速达到24.2%。当前,越来越多中国高校大学生成为微博用户,因此研究微博对于大学生的教育影响成为一种必然的趋势。高校应利用微博强大的互动性功能和信息传播的便捷性特点,构建团组织与广大学生之间交流沟通的渠道和机制,及时了解学生思想动态。同时该举措也对于提升高校团组织的吸引力、扩大高校团组织的覆盖面和影响力、完善高校共青团的运作机制具有重要意义。
July 19, 2012, China Internet Network Information Center (CNNIC) released the “30th Statistical Report on Internet Development in China.” By the end of June 2012, the proportion of Chinese netizens using Weibo has more than half. Among them, the growth rate of Weibo over the mobile terminal remained significant. The number of mobile Weibo users increased from 137 million at the end of 2011 to 170 million with a growth rate of 24.2%. At present, more and more Chinese college students become microblog users, so it is an inevitable trend to study the influence of microblogging on college students’ education. Colleges and universities should make use of the powerful interactive features of Weibo and the convenient features of information dissemination to establish the channels and mechanisms for communication between the CYL organizations and the vast majority of students so as to keep abreast of the student’s ideological trends. At the same time, this measure is also of great significance for enhancing the attractiveness of the college league organizations, expanding the coverage and influence of the college league organizations, and improving the operation mechanism of the Communist Youth League in the universities.