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前言武汉九州医院,这家无甚名气的民营医院终于在一夜之间全国闻名了。知名媒体指责其欺诈患者,医院董事长肖良秀口干舌燥地申辩,也未能阻止其被吊销执业资格的厄运。在法律法规认定的违法事实下,即使无意违背,有心纠错,也难以扭转命运之轮。不过,聪明者在命运之轮运转之前,便应察觉到危机的到来,将危机演变为机遇,而非恶化为关门之灾。无法否认的是,民营医院身处政策夹缝,自身也颇多不规范之处,但有曝光,随时都有可能遭遇危机来袭。在此大环境之下,如何进行危机公关应成为众多民营医院院长工作的重中之重。九州医院的不规范操作,以及在危机公关层面的一穷二白,注定了他们的厄运。
Foreword Wuhan Kyushu Hospital, this little-known private hospital finally became famous all over the country overnight. Well-known media accused its cheating patients, the hospital chairman Xiao Liangxiu swallowed defense, nor failed to stop the bad luck of being disqualified. Under the illegal facts as determined by laws and regulations, it is hard to reverse the wheel of fortune even if there is no intention of going against the rules and correcting the mistakes. However, before the wheel of fortune turns, wise men should be aware of the crisis and turn it into an opportunity instead of deteriorating to a close. Can not deny that private hospitals are caught in the policy gap, but also a lot of its own irregularities, but exposure, at any time may encounter a crisis hit. In this environment, how to conduct crisis public relations should become the top priority of the work of many private hospital dean. Kyushu Hospital’s non-standard operation, as well as the poor public relations crisis crisis, doomed their doom.