企业生产经营过程中，需要不断地进行技术创新、工艺创新、产品创新和营销方式的创新，它是企业保持市场竞争力的锐利武器。然而也有一些企业不愿下苦功夫搞创新，而是贪走捷径搞“跟新”。虽说“跟新”是市场竞争的战术手段之一，但如果一味地模仿别人的产品和服务，忽视创新 In the process of enterprise production and management, it is necessary to continually carry out technological innovation, technological innovation, product innovation and innovation of marketing methods. It is a sharp weapon for enterprises to maintain their market competitiveness. However, some enterprises are reluctant to make painstaking efforts to innovate, but instead take the shortcut to engage in “new ones.” Although “follow the new” is one of the tactical means of market competition, if we blindly imitate others' products and services and neglect innovation