在这个“酒香也怕巷子深”的年代,走进媒体“说话”成为企业展示形象、推广理念、提升品牌价值的重要方略。然而,在传媒经济的时代,选择什么样的媒体、用什么样的方式来“说话”也成为企业不得不考虑的方面。在企业看来,品牌是重要资产,其蕴涵的价值与企业价值密切关联。如何选择适合的媒体、选择什么样的方式进行展示和宣传对企业而言至关重要。中央电视台综艺频道(CCTV-3)“著名企业音乐电视展播”这个栏目及其展播的作品给了我们一个很有启发的答案。由广东康美药业股份有限公司投资,当红影视明星 In this “wine is also afraid of alley deep ” era, into the media “talk ” become the enterprise display image, promote ideas, an important strategy to enhance brand value. However, in the era of the media economy, what kind of media to choose and what kind of ways to “speak” has become an area that businesses have to consider. In the view of the enterprise, the brand is an important asset and its implied value is closely linked with the enterprise value. How to choose the right media, the choice of what kind of way to display and promote the business is crucial. CCTV Arts Channel (CCTV-3) “well-known corporate music television broadcast ” This section and its works broadcast give us a very inspiring answer. By the Guangdong Kangmei Pharmaceutical Co., Ltd. investment, popular movie stars