新媒体的内容生产上并不是以量取胜,而是要根据不同渠道的传播特点和用户群特征,设计有针对性和影响力的精品内容。广电媒体只有以优质的内容才能在海量的信息中脱颖而出,实现其传播价值。一、充分挖掘新媒体资源,拓宽传播渠道。广电媒体作为传统媒体的内容服务媒体,在成立之初就拥有优秀和专业的内容制作团队,并且在长时间的发展中积累了庞大的内容资源体 The production of new media content is not based on quantity to win, but based on the different channels of communication characteristics and characteristics of user groups, design targeted and influential quality content. Radio and television media can only stand out from the massive information with high-quality content to realize its spreading value. First, fully tap new media resources and broaden the channels of communication. As a content service media of traditional media, radio and television media has an excellent and professional content production team at the beginning of its establishment, and has accumulated a huge amount of content resources over a long period of development