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Coastal recreational resources are public goods without market price or with lower price,which have competitive service and irreversible decision on development.It is an important aspect for the sustainable use to evaluate the economic value of the recreational resources using the existing environment and resources valuation methods.This paper focuses on evaluating the value of coastal recreational resources in Qingdao by adopting Travel Cost Method (TCM),which is a relative mature evaluation technique in developed countries.Through questionnaire in main sight-seeing spots along coastal line in Qingdao,correlation equation between visitation rate and travel cost is established.The related data are processed by Eviews,and the demanding curve of tour is fitted and regressed.Then,the economic value of coastal recreational resources in Qingdao is calculated by adding actual tour cost to consumer surplus.It provides scientific evidence for making policies on development and administration and benefits the rational utilization of coastal recreational resources.