对于一些小家电品牌来讲,虽然在总体市场中有很高的市场份额,但在一些区域市场,其市场竞争力相对于线外品牌来讲,优势却非常不明显,有时在一些区域市场表现往往还不如线外品牌。笔者认为,对于品牌企业来讲,改变在自己弱势区域的被动局面,不妨从网络梳理、产品区隔、利润保证三 For some small home appliance brands, although in the overall market has a high market share, but in some regional markets, its market competitiveness relative to off-line brands, the advantage is very not obvious, and sometimes in some regional markets Often not as off-line brand. The author believes that for the brand business in terms of changing the passive situation in their own areas of weakness, may wish to sort out the network, product separation, profit guarantee three