“定位”失效了?请看“完整顾客”理论。不久前,阿里巴巴集团宣布了一项人事任免,免去天猫总裁王煜磊的职务,任命原淘宝总裁张建锋为淘宝、天猫、聚划算三项业务的总负责人。这一消息对于电商界来说,无疑是石破天惊。因为天猫在B2C市场上是一支独秀,取得了近乎垄断性的地位,可阿里巴巴为什么还要将原本拆分为三项独立业务的淘宝、天猫、聚划算合而为一、统一管理呢?如果我们从消费者进化的动态视角加以审视,将会 “Positioning ” lapsed? See “complete customer ” theory. Not long ago, Alibaba Group announced a personnel appointment and removal of Lynx CEO Wang Yulei, the appointment of the former president of Taobao Zhang Taofeng as Taobao, Lynx, together responsible for the three business cost-effective. The news for the electricity business is undoubtedly astonishing. Because Lynx in the B2C market is a single show, made almost monopolistic position, why Alibaba would have split the original three separate businesses Taobao, Lynx, together cost-effective together, unified Management? If we look at it from the dynamic perspective of consumer evolution, we will