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房间里的粉色大象,这是一句来自英国的谚语,形容一个明明存在的问题,却被人刻意回避及无视的情形。4月25日,2016第二届金轩奖颁奖典礼上,乐视生态营销中心总裁张旻翚再次抛出我们熟悉的词汇:生态、跨界、共生共荣。饱受非议的乐视总是神秘的高调着,但诚如“脑白金”广告语的无缝隙,乐视已然是那一只站立在房间里的粉色大象,除了正视它的庞然存在,别无他法。以下内容来自张旻翚的现场分享,从乐视营销的布局考虑、合作方式、渠道下探、用户覆盖等多维角度展开,剖析乐视在越画越大的生态圈中的扮演角色。更重要的是,在以汽车营销为主场的金轩奖上,加入造车行列的乐视将如何避开对手、找到朋友。
Pink elephant in the room, this is a proverb from the United Kingdom, described as a clear problem, but was deliberately avoided and ignored the situation. On April 25, 2016, at the 2nd Golden Xuan Award Ceremony, Zhang Min-yi, president of LeTV Eco-Marketing Center once again dished out our familiar words: ecology, cross-border and symbiotic co-prosperity. Highly criticized by the music always mysterious high profile, but as “” Melatonin "advertising slogan, music is already the pink elephant standing in the room, in addition to face its monster, No other way. The following content from the scene sharing Zhang Min-yan, music marketing from the layout of considerations, cooperation, exploration of channels, user coverage and other multi-dimensional perspective, analysis of music as the more paintings in the ecosystem of the larger role. More importantly, in the car-based hometown of Jinxuan Award, join the making of music will be how to avoid rivals, find friends.