张亚伟在2012年3月27日的《光明日报》撰文认为,文化软实力是民族凝聚力的重要源泉,文化软实力是国家竞争力的重要因素。当今时代,世界各国间的竞争范式正在悄然从以硬实力(军事、经济、科 Zhang Yawei wrote in the Guangming Daily on March 27, 2012 that cultural soft power is an important source of national cohesion and that cultural soft power is an important factor in the competitiveness of the country. In today’s era, the competition paradigm among countries in the world is quietly shifting from being hard-power (military, economic, scientific)