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麦当劳起死回生的经历告诉我们:在一个供给远大于需求的世界里,只有紧紧抓住消费者需求的公司才能长期立于不败之林麦当劳是怎么知道应该增加沙拉等食物,并且24小时营业的呢?苹果为什么会知道消费者想要结合手机与个人电脑的优点?IBM又是如何从一家受人敬仰的硬件供应商转变成一个技术服务供应商的呢?
McDonald’s return to life tells us: In a supply far greater than demand in the world, only those who firmly grasp the needs of consumers can remain indecisive for a long time McDonald’s knows how to increase the food such as salad, and open 24 hours How does Apple know the benefits of combining mobile phones and PCs with consumers and how has IBM transformed itself from a respected hardware supplier into a technology service provider?