经过了近百年的发展,硬文化广告在21世纪达到了顶峰,而伴随着这种广告的顶峰繁荣,消费者对其的反感程度也达到了前所未有的高峰期。这个时期,软文化营销逐渐为人们所重视。硬文化广告营销如麦当劳的“我就爱它!”;维维豆奶的“一百缕阳光的味道”;宝洁公司为其海飞丝所做的去屑广告,所有的这些广告营销的共同之处就是将自己的产品 After nearly a hundred years of development, hard-culture advertising peaked in the 21st century. With the peak of such advertisements, consumer antipathy reached an unprecedented peak. During this period, soft culture marketing gradually took people’s attention. Hardcore Advertising Marketing such as McDonald’s “I love it!”; Vivian Soy “The taste of a hundred rays of sunshine”; Procter & Gamble’s anti-dandruff advertisement for its Head & Shoulders, all of these ad marketing What is common is to own your product