首先我认为营销咨询包含的细分需求范围很广,因此对应的公司形态也非常多,都有生存的必要和价值,因此我无法概括所有类型的公司该怎么发展,但是我可以结合喜马拉雅广告公司发展的一些基本观念和原则谈一下。业务定位:“营销+广告”的复合服务。传统广告公司的服务优势主要是创意,但是由于中国市场一直处在高度发展和变化之中,市场策略也一直处在不断变动之中 First of all, I think marketing consulting involves a very wide range of segmentation needs, so the corresponding companies are also very diverse and have the necessities and values ​​to survive. Therefore, I can not generalize how all types of companies should be developed, but I can combine Himalayan Advertising Company Talk about some basic concepts and principles of development. Business Positioning: “Marketing + Advertising ” composite services. The service advantages of traditional advertising companies are mainly creative. However, as the Chinese market has been highly developed and changing, the marketing strategy has been constantly changing