电视文化是一种相当复杂的文化形态,既有文化的意识形态性、审美性,又有商品的物质性、消费性,既有强制性、操纵性,又有迎合性、对抗性;既有同质性,又有多元性,既有类型性;又有创造性;既有娱乐功能,又有教化功能。电视文化本身已经成为一种跨学科的文化形态,涉及到的领域已远远 TV culture is a rather complex cultural form, which not only has the ideological and aesthetic characteristics of culture, but also has the materiality and the consumptiveness of the commodity, which is both compulsory and manipulative, and also meets and antagonizes; both Homogeneity, but also pluralism, both type; also creative; both entertainment, but also enlightenment function. Television culture itself has become an interdisciplinary culture that has covered far-reaching areas