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随着人均收视时间的下降,传统单一接触点模式下的电视媒体竞争进入“你增我减”的份额竞争阶段。但是,通过360度接触点整合设计,电视媒体可以充分利用受众行为方式和生活规律中出现的各种可能接触点,有效提高展露频次和到达率,实现快速增长。
With the decline of per capita viewing time, the TV media competition in the traditional single touch point mode has entered the stage of share competition of “you increase me and decrease me”. However, through the design of 360-degree contact point integration, the TV media can make full use of all kinds of possible contact points that occur in the behavior patterns and lifestyles of audiences, effectively increasing the frequency and arrival rate of exposure and achieving rapid growth.