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(一)现状 1、上海的报纸从数量上看,已经不算少,但竞争能力强、经得住市场风险的报纸还不多。目前的收入主要还是依赖广告。1997年全市报纸发行总收入2亿多,广告经营总收入11个亿,全年有48家报纸盈利,30家持平,还有9家亏损。其中,广告经营额500万元以上的仅有9家,分别是新民晚报社、解放日报社、文汇报社、每周广播电视报社、人民日报华东分社、劳动报社、上海证券报社、消费报社和上海商报社,都是影响较大的综合性报纸或与金融、经济、商
(1) Status quo 1. Shanghai newspapers are not fewer in terms of numbers, but there are not many newspapers that are competitive and can withstand market risks. The current income is mainly dependent on advertising. In 1997, the total newspaper circulation of the city was over 200 million yuan. The total revenue from advertising was 11 billion yuan. There were 48 newspapers making profits throughout the year, 30 were flat and there were 9 losses. Among them, there are only 9 advertisements of over 5 million yuan in operation, namely Xinmin Evening News, Jiefang Daily, Wenhui Newspaper, weekly radio and TV newspaper, People’s Daily East China Branch, Labor Newspaper, Shanghai Securities Newspaper, Consumer Newspaper and Shanghai Business newspaper, are more influential comprehensive newspapers or with the financial, economic, business