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全球互联网络的发展,使21世纪成为计算机网络化时代,这个时代的到来必然对传统的营销方式产生巨大的冲击和挑战。本文从分析网络化发展对传统营销方式的冲击着手,认为网络营销是一种整合了传统营销方式的新型营销方式;通过对当前我国发展网络营销限制性因素的分析,认为现阶段我国企业应采取的正确的营销战略应是致力于建立网络营销与传统营销之间相互支撑结构。
The development of global internet makes the 21st century become an era of computer network. The advent of this era will inevitably have a huge impact and challenge on the traditional marketing methods. Based on the analysis of the impact of networked development on traditional marketing methods, this paper argues that internet marketing is a new marketing method that integrates traditional marketing methods. By analyzing the restrictive factors in the development of online marketing in our country, we think that our enterprises should adopt The correct marketing strategy should be dedicated to establishing a mutual support structure between online marketing and traditional marketing.