在当今知识界 ,“跨文化交际”作为一个学术术语尚不为绝大多数人所熟悉 ,然而它在西方的兴起却可追溯到 2 0世纪 70年代 ,至今仍然是方兴未艾。近年来 ,由于科学技术 ,尤其是计算机通讯网络的发展 ,以及以“交叉”和“综合”为特点的世界性“大学科”的诞生 ,一个全球性的交往 In today’s intellectual community, “intercultural communication” is not yet familiar to most people as an academic term. However, its rise in the West dates back to the 1970s and is still in the ascendant. In recent years, due to the development of science and technology, especially the computer communication network, and the birth of a worldwide “university subject” characterized by “cross” and “integration”, a global interaction