城镇化是家电行业的又一场盛宴。从数据上看,2013年,苏泊尔厨卫在一二级市场的增长在5%左右,三级市场的增长幅度为20%左右,四级市场的增幅则超过了30%。所以,无论国家是否出台推动的政策,中国的城镇化进程都是社会发展的必然,对品牌来说则是一个巨大的商机。但是不是每个品牌都能分到三四级市场的一杯羹呢?也不尽然。因为,三四级市场与一二级市场确实存在很大的差异,因 Urbanization is another feast for the appliance industry. From the data, in 2013, Supor kitchen and bathroom in the secondary market growth of about 5%, three market growth of about 20%, four markets increased by more than 30%. Therefore, no matter whether the state promulgates a policy of promoting or not, China’s urbanization process is inevitable for social development and a huge business opportunity for the brand. But not every brand can be divided into 34 markets a share of it? Not all. Because, thirty-four market and the first two markets there is a big difference, because