1 报纸广告是怎么流失的? 北京的报业市场在全国是很有特色的,其中突出的一点就是中央级报刊都集中在北京。在上海和广东,虽然某些报刊也颇有全国影响,但是,它们充其量可以称之为跨地域报刊或者叫做全国报刊,仍然不同于中央级报刊,这是两个不同概念。英国的全国性报刊占统治地位,甚至它的小报都有全国性的,这在中国都难以想像。而美国直到很晚才有全国性的《今日美国报》,可以说,美国全国性报刊的起步比中国还晚,从中国的角度看,有名的《纽约时报》可以算是一张跨地域的报纸。目前,广告商偏爱在报刊上用地毯式轰炸的方式投放广告,所以,《广州日报》的广告量就远远多于《人民日报》,虽然后者的发行量远远多于前者。在这种情况下,北京的中央级报刊的广 How is the loss of newspaper advertisements? The newspaper market in Beijing is very distinctive across the country, with the prominent point being that central-level newspapers and magazines are concentrated in Beijing. In Shanghai and Guangdong, although some newspapers also have quite a national impact, at best they can be called inter-regional newspapers or national newspapers and are still different from the newspapers at the central level. These two concepts are different. Britain’s national newspapers dominate, and even its tabloids are national in nature, which is unimaginable in China. The United States did not have a nationwide U.S. Today newspaper until late. It can be said that the U.S. national newspapers started later than China. From a Chinese perspective, the famous New York Times can be regarded as a transatlantic newspaper . At present, advertisers prefer to use carpet bombardment in newspapers and magazines. Therefore, “Guangzhou Daily” has far more advertisements than the People’s Daily, though the circulation of the latter is far more than that of the former. In this case, Beijing’s central-level newspapers are widely published