品牌形象创新是指对品牌形象所包含内涵和外延的创新。它是品牌创新中对消费者最直接的影响部分,也是消费者对品牌追随的根本所在。纵观世界各著名品牌,无一例外地都在不断地进行着品牌的形象创新,以确保自身的领导地位和消费者的品牌忠诚度。因此品牌形象创新一直是品牌创新中最为引人注目的方面。 Brand image innovation refers to the brand image contains the connotation and denotation of innovation. It is the brand of innovation in the most direct impact on consumers, but also consumers follow the brand where the fundamental. Throughout the world famous brands, without exception, are constantly carried out brand image innovation to ensure their leadership and consumer brand loyalty. Therefore, brand image innovation has always been the most striking aspects of brand innovation.