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经济全球化的今天,商品进行广告策划已经是商品经济发展的必然要求、也是广告竞争的必然产物,尤其是竞争激烈的房地产楼盘广告,更加需要制定合理的策划策略。经过多年市场经济的发展,广告策划专业运作已经成熟,优秀的广告策划案例层出不穷,尤其是许多成功的楼盘广告策划案例,它们是广告策划的宗旨和作用在房地产营销的楼盘策划中的成功运用代表,既满足了广告策划的各方面要求,同时使楼盘策划在房地产营销中的核心竞争作用加强。本文将从房地产楼盘广告营销和广告策划的角度综合出发,浅析现代楼盘广告策划中的一些现状和存在的问题,并提出解决的办法。
Economic globalization today, commodity advertising planning is the inevitable requirement for the development of commodity economy, but also the inevitable result of advertising competition, especially in real estate real estate real estate advertising, more need to develop a reasonable planning strategy. After many years of development of market economy, advertising planning professional operation has matured, excellent advertising planning case after another, in particular, many successful real estate advertising planning cases, they are the purpose of advertising planning and real estate marketing real estate planning in the successful use of representatives , Not only to meet the various aspects of advertising planning requirements, while real estate planning real estate marketing in the core competition role. This article from the real estate real estate advertisement marketing and advertising planning point of view comprehensive analysis of modern real estate advertising planning some of the status quo and existing problems and propose solutions.