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2011年低迷的市场环境,让“靠天吃饭”的券商日子也不好过。仅2011年上半年,券商亏损比例就达到14%,超过2008年金融危机时11%的行业亏损水平。地量“寒潮”来袭,靠天吃饭、刚刚经历了一轮扩容的券商营业部再次面临“亏损潮”。诸多数据显示,曾经日进斗金的券商营业部近半数在2011年陷入亏损泥潭,诸多券商不得不收缩战线“过冬”。时至年关,在年度考核重压下,一场业绩保卫战也悄然打响。
2011 downturn in the market environment, so that “rely on the weather to eat ” brokerage day is not good. In the first half of 2011 alone, the brokerage’s loss ratio reached 14%, surpassing the industry’s loss level of 11% during the 2008 financial crisis. Volume “cold wave ” struck, rely on the weather to eat, just experienced a round of expansion of the brokerage sales department once again face “loss tide ”. Many data show that nearly half of the brokerage business department has plunged into a mire in 2011, many brokerages had to shrink the front “over the winter.” Time to the year, under the weight of the annual assessment, a performance defense war also quietly started.