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随着经济全球化的推进和国际贸易的发展,传统意义上的纯粹的国内市场已经不复存在,人们越来越关注企业在全球市场上的竞争力。作为企业竞争优势的重要来源,原产地形象在国际贸易中发挥着越来越重要的作用。本文旨在探讨中国企业在国际市场上的原产地形象的现状和问题,剖析现有现象形成的原因,进而提出相关的解决对策。
With the promotion of economic globalization and the development of international trade, the purely domestic market in the traditional sense has ceased to exist and people are increasingly paying attention to the competitiveness of enterprises in the global market. As an important source of competitive advantage for enterprises, the image of the country of origin plays an increasingly important role in international trade. The purpose of this article is to explore the status quo and problems of the image of the country of origin of Chinese enterprises in the international market, to analyze the reasons for the formation of the existing phenomena, and to propose relevant solutions.