论文部分内容阅读
作为已拥有200多家门店的中国最大家电连锁企业,国美的销售额从2000年的30.2亿元到2004年的238.8亿元,年均增长速度大于50%。这种高速迅猛的销售增长掀起了震惊业界的“国美风暴”,连东芝株式会社中国总代表平田信正都由衷地赞叹:“国美10多年就取得了东芝在130年历史中都没有取得的成就。”今年3月份“2005国美全球战略合作高峰会”在上海召开,会上36岁的国美总裁黄光裕纵声宣告:到2008年实现1200亿的年销售目标,并成为世界500强企业。然而,仅仅花3—4年的时间。实现1200亿的销售规模,国美的迅速崛起难道真的坐上了火箭?
As China’s largest home appliance chain with more than 200 stores, Gome’s sales increased from 3.02 billion yuan in 2000 to 23.88 billion yuan in 2004, with an average annual growth rate of over 50%. This rapid growth in sales set off a “country-America storm” that shocked the industry. Even Toshiba Corporation General Representative Hirakata Hsien insisted sincerely: “For over 10 years, Gome has made no achievements in the 130-year history of Toshiba. In March this year, the ”2005 Gome Global Strategic Cooperation Summit" was held in Shanghai. At the meeting, Huang Guangyu, 36, president of Gome announced in a speech that he will achieve the annual sales target of 120 billion by 2008 and become one of the Fortune 500 companies. However, it only took 3-4 years. To achieve sales of 120 billion in size, the United States is really the rise of the United States really get on the rocket?