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近年来,媒体环境格局的巨大变化,使媒体的传播形态也面临革命性的变化。“全媒体”实践为传统媒体转型找到了新的出路。本文对影响着报业的内容生产和运营策略的“全媒体”这一新概念、新理念的内涵、特点和要求进行了初步的探讨。
In recent years, the huge changes in the media environment have revolutionized the media. “All media ” practice has found a new way for the transformation of traditional media. This article has carried on the preliminary discussion to the connotation, the characteristic and the request of the new concept and new concept of “all media” that affect the content production and operation strategy of the newspaper industry.