乃基公司是近些年来,美国最成功的经销体育用品的企业之一。“志在必胜”是它创业的信念,这或许和公司的创始人菲尔·奈特是位优秀的运动员有某种联系。菲尔·奈特在上大学时是位优秀的长跑健将,时至今日他成了大老板后仍坚持每天跑步而且常亲自试穿新跑鞋。 1965年,乃基公司创办人27岁的菲尔·奈特,大学毕业不久在美国俄勒冈州波特兰市会计师事务所任审计 Naiji is one of the most successful companies in the United States in the distribution of sporting goods in recent years. “Aspirations to win” is its belief in entrepreneurship. This may be related to the company’s founder, Phil Knight, who is a good athlete. Phil Knight was an excellent long-distance runner when he was in college. He became a big boss and still insists on running every day. He often tries on new running shoes himself. In 1965, Phil Knight, the 27-year-old founder of Nichiji, was audited at the accounting firm in Portland, Oregon, USA