双语教学是提高中外合作办学质量的需要,也是学生适应社会和国家发展的需要。本文以湖南商学院国际教育学院《广告学》双语教学为实例,介绍了双语教学的现状,学生和老师面临的挑战,对《广告学》双语教学的定位和教学方法进行了初步的探讨,以期为提升《广告学》双语教学成效提供建议和参考。 Bilingual teaching is to improve the quality of Sino-foreign cooperative education needs, but also students adapt to social and national development needs. This paper takes Bilingual Teaching of Advertising in Hunan International Business College as an example to introduce the current situation of bilingual teaching and the challenges for students and teachers. The article also probes into the orientation and teaching methods of bilingual teaching in Advertising Studies. Advise and reference for improving the effectiveness of bilingual teaching in Advertising Studies.