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随着三网融合时代的到来,网络视频营销也在面对全新的机遇和挑战,而以微电影承载的品牌互动营销正受到越来越多广告主的重视。2013年6月7日,中国领先的视频分享网站56网(56.com)在上海举办了一场品牌营销沙龙,作为“56首映礼·盛典2013”的前奏,此次沙龙吸引了来自30多家常驻华东地区的全球及本土品牌广告主参加。围绕Social Midea与Video的融合趋势,以及视频营销效果及模式创新等话题,基于打通上下游产业链的微电影整合营销引发了热烈讨论。
With the advent of the triple play era, online video marketing is also facing new opportunities and challenges. However, the interactive marketing of brands based on micro-movies is being paid more and more attention by advertisers. On June 7, 2013, 56.com, the leading video-sharing website in China, held a brand marketing salon in Shanghai as a prelude to the “56 Premiere Ceremony 2013”. This time, the salon attracted From more than 30 permanent resident in east China global and local brand advertisers to participate. Around the social Midea and Video integration trends, as well as video marketing effectiveness and mode innovation and other topics, based on opening up the downstream industry chain micro-film integrated marketing triggered a lively discussion.