《博尔塔拉报》始终坚持把贯彻落实“三贴近”作为宣传工作的重要内容。在宣传报道中,以“创新版面编排、创新报道视角、创新副刊”为突破口,认真策划,精心组织,增强了党报的引导力和影响力,受到了多方好评。创新版面编排丰富党报新闻宣传手段版面是报纸的感性外观。新闻稿件以版面为刊发形式,版面则以新闻稿件为其内容。版面作为报纸的外部形态,对新闻信息的传播有着或积极或消极的影响。如果版面令读者生厌,读者就不愿去接受它所传播的信息;反之,读者就会乐于接受它传播的信息。在信息日益丰富、生活节奏加快的今天,受众希望能够便捷地获取信息,这就要求报纸的编排设计尽可能为受众提供方 The Bortala newspaper has consistently adhered to implementing “three closerness” as an important part of its propaganda work. In the propaganda and reporting, we have taken the multifaceted applause from the perspectives of “innovative layout, innovative coverage, innovative supplements,” as a breakthrough point, and earnestly planning and carefully organizing and enhancing the guidance and influence of the party newspaper. Innovative layout of rich party newspaper publicity means layout is the emotional appearance of the newspaper. Press releases are formatted as layouts, while press releases are used as layouts. As an external form of newspaper, the layout has a positive or negative impact on the dissemination of news and information. If the layout makes the reader annoyed, the reader is reluctant to accept the information it transmits; on the contrary, the reader will be willing to accept the information it transmits. In the increasingly rich information, accelerated pace of life today, the audience hopes to have easy access to information, which requires the newspaper layout design as much as possible to provide the audience