汽车品牌路虎推出了路虎咖啡品牌(Land Rover Coffee),在其网站上路虎宣称自己的咖啡“非常吸引人,是国际公认的咖啡品牌,以其高品质闻名,风味区别于其他咖啡品牌”。对于路虎而言,这种品牌扩张方式是否合理呢?品牌授权导致新品牌管理懒惰:就路虎咖啡而言,品牌授权的潜在问题是,导致品牌所有者变得有惰性。由第三方公司进行咖啡制造 The automotive brand Land Rover launched the Land Rover coffee brand. On its website, Land Rover claimed that its coffee is “very attractive and is an internationally recognized coffee brand. It is famous for its high quality and its flavor is different from other coffee brands.” . For Land Rover, is this brand expansion approach reasonable? Brand licensing leads to laziness in new brand management: In terms of Land Rover Coffee, the potential problem with brand licensing is that the brand owners become inert. Coffee making by a third party company